Content Planning, Strategy and Content Creation
Challenge
As an extension of Brar’s, Brar’s Food Culture needed to establish a strong digital presence, making frozen Indian snacks and sweets more appealing to a wider audience. The goal was to create engaging, relatable content that highlighted convenience without compromising authenticity.
Approach
High-Quality Content: Captured vibrant visuals showcasing the taste and convenience of frozen products.
Recipe & Lifestyle Integration: Positioned products as easy meal solutions through engaging recipe videos and snack pairings.
Seasonal & Festive Campaigns: Aligned content with cultural moments to drive relevance and engagement.
Retail Visibility: Created content highlighting product availability in major grocery chains to drive in-store purchases.
Results
Increased Awareness: Engaging content helped position Brar’s Food Culture as a go-to brand for Indian frozen snacks and sweets.
Higher Engagement: Relatable recipe content and product showcases led to more shares, saves, and interactions.
Boosted Sales Potential: Visually appealing content improved product visibility, driving more interest in retail and online platforms.
Simran Mann, Marketing Head
We've been working with for Synonym Social over four years now, and the experience has been nothing short of seamless. Their team is not only creative and flexible, but also incredibly reliable when it comes to meeting deadlines. We've explored a variety of content styles together, and their adaptability has allowed us to evolve our brand presence with confidence. It's been a true partnership built on trust, consistency, and results.
