Search Engine Optimisation
About The Project
As a local site, traffic was lower but came with high intent—ideal for conversions. Despite having no penalties, growth had plateaued due to limited link equity and a lack of ongoing SEO strategy. Optimizing every product page wasn’t scalable, so we focused on enhancing blog pages using a dynamic script and targeted key areas of improvement through a site crawl.
Our Strategy
Over our 2+ year engagement, we worked alongside their in-house junior SEO to implement a comprehensive SEO strategy that included:
Keyword Research & Website AnalysisIdentified top 100 industry-relevant keywords to target.
On-Page OptimizationFixed meta tags, heading structures, duplicate content, and image issues. Integrated Google Search Console & Analytics.
Content StrategyPublished long-form content, removed duplicates, and optimized existing articles.
Link Building & Authority Building
Manual submission to top search engines
Business listings, Web 2.0, infographics, and product submissions
Guest posting, broken link outreach, and paid link campaigns
Video, image, PDF & PPT promotions
Weekly reporting and competitor monitoring
Technical SEOImplemented structured data, optimized heading tags, and improved site speed and crawlability.
Results
Within 1 year:
Organic traffic doubled (100% increase)
200+ keywords ranked on the first page of Google
Significant growth in:
Competitive keyword rankings
Unique and engaged visitors
Bounce rate and session improvements
Overall site authority and brand presence
