Content Planning, Strategy and Content Creation
Challenge
As a new brand, Grain Zero needed to grow its Canadian audience organically. Their social media relied heavily on graphics, lacking the relatable, saveable content that encourages engagement. The goal was to position Grain Zero as the go-to choice for health-conscious food lovers who don’t want to compromise on taste.
Approach
Recipe-Focused Content: Created easy, delicious recipes featuring Grain Zero products, making healthy eating fun and accessible.
Lifestyle Integration: Produced IT Girl morning vlogs with subtle product placements to align with wellness trends.
Retail Visibility: Highlighted new grocery store launches to help customers find Grain Zero products easily.
Culturally Relevant Content: Engaged Canadian audiences with timely campaigns for occasions like Galentine’s Day.
High-Quality & Relatable Storytelling: Crafted visually stunning, saveable content that users could revisit for meal inspiration or share with friends.
Results
Increased Brand Awareness: More organic reach and engagement, positioning Grain Zero as a must-have for healthy eating
.Stronger Purchase Intent: Grocery content made it easier for customers to discover and buy the products.
Higher Engagement & Saves: Recipes and lifestyle content resonated with the audience, driving shares, comments, and saves.
Stronger Connection with Canadian Consumers: Content was tailored to local trends and seasonal moments, increasing relatability.
By blending lifestyle, high-quality visuals, and engaging storytelling, we are helping Grain Zero grow into a trusted, relatable brand in Canada’s health-conscious food space.
Mitesh Sheth, Founder
Vishakha and her team have been a tremendous partner in developing reels for our Grain Zero and Surati brands. She has done a great job of understanding not only our brands, but the industry as a whole. She does a great job of researching, developing concepts and then bringing them to life. We are excited to continue our collaboration efforts with her as our brand continues so grow!
