Content Planning, Strategy and Content Creation, Social Media
Challenge
As a new brand in the competitive snack industry, Pokko Chips needed to build awareness and engagement from scratch. The goal was to create a buzz, grow its social media presence, and establish brand loyalty through engaging, high-quality content.
Approach
Trending Content: Leveraged viral formats and popular trends to boost visibility.
Founder-Led Storytelling: Showcased the brand’s journey to build authenticity and trust.
Mouthwatering Recipes: Created saveable and shareable ways to enjoy Pokko Chips beyond just snacking.
High-Quality Videos & Photos: Crafted visually appealing content that stood out in a crowded feed.
Giveaways & Engagement Strategies: Encouraged participation to grow the community and increase brand love.
Results
Rapid Growth: October reach hit 3,455, November stabilized at 3,314, and December surged to 4,408, showing strong momentum.
IG & TikTok Expansion: Both platforms saw steady follower growth and increased video views.
Higher Engagement: More comments, shares, and saves, proving the content resonated with snack lovers.
Brand Awareness on the Rise: Pokko Chips page kept growing month after month with constant positive feedback from followers
By combining high-quality storytelling, trend-driven content, and strategic engagement, we helped Pokko Chips build a strong digital footprint and a thriving online community. 🥔✨
Sasha Rajamani, Founder
Vish has been leading Pokko chips social account management and content for the last 3 months now. I have been Incredibly impressed by her out of box thinking, quality of content and communication. Highly recommend as she’s someone who’s hungry to deliver and prove her worth.
