Content Planning, Strategy and Content Creation
Challenge
Surati Sweet Mart’s social media relied heavily on graphics, making it less engaging and relatable. They needed organic, high-quality content that was saveable, shareable, and aligned with their audience’s lifestyle.
Approach
Seasonal & Trend-Driven Content: Launched engaging recipes, like a cozy Chaii recipe featuring their new unsweetened chai for winter. Targetting important days like Valentine's / Galentine's Day, Ramadan etc.
Grocery Content: Created recipe videos and in-store content, showing where customers could find Surati products.
High-Quality Visuals: Upgraded content aesthetics to enhance user experience and build trust.
Relatable & Practical Messaging: Crafted easy-to-follow, saveable content so users could revisit recipes or share grocery finds with friends.
Results
Higher Engagement: Increased shares, saves, and interactions from an audience that found value in the content.
Stronger Purchase Intent: Grocery content helped customers locate products easily, boosting in-store visits.
More Community Involvement: Recipes and cultural content resonated with Surati’s audience, strengthening brand loyalty.
Improved Organic Reach: With algorithm-friendly, high-quality content, Surati reached more potential customers—without relying on ads.
By making content useful, engaging, and aesthetically appealing, we have been helping Surati Sweet Mart turn social media into a valuable brand asset.
Mitesh Sheth, Founder
Vishakha and her team have been a tremendous partner in developing reels for our Grain Zero and Surati brands. She has done a great job of understanding not only our brands, but the industry as a whole. She does a great job of researching, developing concepts and then bringing them to life. We are excited to continue our collaboration efforts with her as our brand continues so grow!
