Influencer Marketing
Challenge
Thindi Café, Toronto wanted to increase visibility and attract more customers for its seasonal fall and winter menus through strategic influencer marketing.
Approach
Targeted Influencer Selection: Partnered with Toronto-based lifestyle and food influencers aligned with the brand.
Clear Brand Messaging: Provided influencers with a structured brief to highlight key promotions effectively.
Seamless Coordination: Managed influencer visits, ensured smooth execution, and guided the in-store experience.
Performance Tracking: Monitored posting timelines, accepted collaborator requests, and compiled a data report for future campaign decisions.
Results
Boosted Awareness: Influencer-led content increased reach and engagement.
Higher Footfall: Owner feedback confirmed an uptick in visitors following campaign activations.
Data-Driven Strategy: Performance insights helped refine future influencer collaborations for maximum impact.
All Photo credits: Thindi Cafe Instagram. Synonym Social only worked on Influencer Marketing
Anuja Mehta
I've worked with Vishakha on a few occasions in the past year and I really appreciate how well organized she is with our projects, timelines, follow-ups, and follow throughs. Her attention to detail and organizational skills are highly commendable which makes the whole experience really smooth. Whenever Thindi is in need of additional marketing support, our go-to is Vishakha and team. Keep up the great work!
